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"Water, water, everywhere..." That was
what David Doolaege pondered as he stood in a sandbag line in a small
North California stream. There must be a better way to contain
floodwaters, he mused. That was is the late 1980's. By the mid 1990's,
Doolaege had developed his patented Water Structures, and Opened for
business as Water Structures Unlimited. Doolaege's product relies on the very element that causes the problem: water. It's uses cover the spectrum from property protection to temporary containment of spilled
materials, to stemming mud slides. Water Structures' patented design consists of four
components. The first: a series of impermeable inner tubes filled with water that provide
the mass that creates stability. (Depending upon their configuration, the tubes are filled
from one, or both ends through a 3-inch hole.) The second: a strong, woven outer tube that
houses the inner tubes for structural integrity. The third: water; the fourth, a collar
that connects the two or more Water Structures, when needed. The inner tubes are made from
extruded plastic, much like household garbage bags, says Doolaege. The outside tube is made of
geo-textile fabricated to withstand extreme pressure, harsh sunlight and normal wear and
tear. Water Structures® are also reusable.
Sells & Rents the Products
"For most homeowners, Water Structures® should last a lifetime,"
says Doolaege. He adds that both the inside and outside materials can be replaced, if
necessary. Doolaege both sells and rents his products, depending upon customers' needs.
Construction companies tend to rent them while individuals tend to purchase them, he
notes. Purchase is the cheaper alternative when the buyer plans to use the structure more
than once. Water Structures® come in one to ten foot high units. While hesitant to quote
exact prices, Doolaege says that a 4 foot high |
unit sells for $39 per foot and a 6 foot high unit sells for $69 per
foot. A group of Sacramento residents are glad that they learned about Water
Structures, albeit too late the first time. As many as 85 homeowners at Sacramento's
"Woodside" condominium community incurred $1 million in property damages and
$1.5 million in personal property losses during the floods of February, 1997. The
condominium's location, on several sloughs, means that there is a constant danger of
flooding. In 1998 those homeowners were prepared for the anticipated storms, according to
property manager Judy Munz. Homeowners Association fees paid for the installation and
lease of 1700 feet of two-foot high Water Structures, in late December, 1997. "The
structures went up in a matter of hours and because of them we were not flooded
out during the
storms," says Munz, gratefully. "It would have taken seven or eight
thousand sandbags and considerably more time to cover the same area on
our 56 acres. In fact, we'd still be there," she says with a
chuckle.
How many Water Structures® has Doolaege sold? He says thousands of
individual Water Structures, and hundreds of miles of structures. The
majority of sales are within the construction industry. Approximately
twenty percent are to individual buyers.
Going Global
Doolaege has customers around the world, in South Africa, England,
Canada, and across the United States. He markets to potential customers
via a web site (www.waterstructures.com), and through minimal
advertising in "land" and "water" magazines. Mostly,
his product sells itself through word-of-mouth advertising. A steady
customer is the Army Corps of Engineers. The water wizard took a
critical call from the Corps in February of 1997. It concerned problems along the Sutter Bypass Levee, located
an hour north of Sacramento. |
"Between $5 and $10 million had already been spent to rebuild the levee and a second
anticipated flood was going to wash it all away," Doolaege explains. His
daunting task was to install an additional 800 feet of Water Structures® to beat the rising
water, in under seven hours. "We worked from 11p.m. until 6a.m., and completed the
job on deadline. We charged them $15,000," says Doolaege. Three days later, with the
problem under control, Doolaege's crew dismantled the structures. The crew was in and out
within two hours. That same day Doolaege sold 300-feet of the same Water Structures® to a
motel on the shores of Clear Lake, California, where they protected the structure during
the February, 1998 floods. The only problem to date has been with vandalism. "Mother
nature can't puncture our structures," Doolaege says. "Dogs can run on them;
people can jump on them. You just can't walk on them with you golf shoes." However,
if tears do occur the torn units can be patched with a special tape. So what does the
future hold for Water Structures? Doolaege is full of plans, many of which
revolve around
recreational uses. He envisions a platform above the ocean where people can watch whales,
and is already building platforms in lakes for use as play structures, and as temporary
docks. "You can fall on these things safely, and they can be played
on," he says.
"We've found a different way of using water." And how are sales? "1998
kicked off well because of construction jobs and El Nino," says Doolaege, who adds
that construction-related work brought in $25,000 in January of 1998. He doesn't wish to
share his annual revenues but will say that revenues have increased every year since he
began the business. Doolaege also adds that the Peruvian government is considering the
purchase of hundreds of miles of Water Structures. For further information, contact:
Water
Structures Unlimited, PO Box 206, Carlotta, California 95528 or call 800-682-9283.
They can also be contacted via email at:
info@waterstructures.com |